Buyers don’t care about the agency brand. They only care about the property.

It’s not the agency brand that sells your home—it’s the home itself.

The two golden rules

1️⃣ Make your property available to every buyer in the market.
2️⃣ Reach every potential buyer, not just those who see your ads.
That means steering clear of agencies that force auctions, limit buyers to cash-only, or block other agents from bringing potential buyers. In both cases, the agent is protecting their commission—not your price. And you’re the one who loses.

The reality is buyers come in many forms, some need finance, some must sell first. By going to auction, you automatically shut the door on them and with it, the money they could have paid you.

Auctions aren’t built to find the best buyer. Outside of New Zealand and Australia, they’re almost never used for residential sales except in bank foreclosures, where maximising price isn’t the goal.

If you want the highest-paying buyer, you need open access and maximum competition—not restrictions that work against you.

It's about Focus

No one buys a property because of the agent or the agency. They buy it because of the property itself.

Agents love to brag about their “negotiation skills,” but if they’re negotiating someone into buying your home, they’re talking to the wrong buyer.

The right buyer sees your property as a perfect fit. The wrong buyer sees it as a compromise—and will never pay as much, no matter how far the price drops.

That’s why the key to achieving the highest sale price is simple: find the best buyer. And to do that, your property must be exposed to every potential buyer with clear, accurate, targeted marketing.

At United Realty, we don’t follow cookie-cutter campaigns. We do the research, design strategies that attract the right buyers, and collaborate with every agent in the market to make sure no opportunity is missed.

Because the best price comes from the best buyer—not from clever sales talk.

Experience & Dedication

At United Realty, our sole focus is selling property. We don’t manage rentals, because that creates conflicts of interest.

Our mission is simple: not just to find you a buyer, but to secure the highest-paying buyer.

Like the financial markets, real estate is constantly shifting. We’ve navigated booms, busts, and everything in between—building a depth of experience that only comes from decades of real-world results.

That experience matters. It means we know how to read the market, anticipate buyer behaviour, and give you advice that maximises your outcome.

When you’re dealing with your biggest financial asset, you don’t need guesswork—you need seasoned professionals who put your interests first.

With United Realty, you get more than an agent. You get a trusted partner, backed by expertise, integrity, and a relentless commitment to achieving the very best result for you.

Is your agent about to cheat you out of thousands?


In New Zealand real estate, it’s disturbingly common for agents to deliberately block the highest-paying buyer—just to avoid sharing their commission with another agent. Sellers never find out, but they always pay the price.

At United Realty, we don’t play those games. Our priority is finding the best buyer, not hoarding 100% of the commission. If we’re lucky enough to find the highest-paying buyer ourselves, that’s fantastic—but if another agent brings the buyer who’s the perfect fit, we reward them generously, not insult them with a token commission split as others do, hoping they’ll take the buyer elsewhere.

Your property gets maximum exposure—to the public and to every agent from every agency. Our strategy is simple:

  • Expose your home to every serious buyer
  • Create genuine competition to push prices higher
  • Deliver the absolute maximum value for your property

While others protect their commission, we protect your bottom line.

United Realty: Where integrity pays you more.

Our Agents

Michael Coory

PRINCIPAL

Nationwide Sales
Phone – 027 917 9000
Email – michael@unitedrealty.co.nz

Jason Greaves

Sales Executive

Christchurch Sales
Phone – 022 007 6227
Email – jason@unitedrealty.co.nz

Juanita Clearwater

Sales Executive

Christchurch Sales
Phone – 027 765 6556
Email – juanita@unitedrealty.co.nz

Michael Cunningham

Sales Executive

Invercargil and Southland Sales
Phone - 027 686 6175
Email - michael.c@unitedrealty.co.nz

Experienced Agent

This could be you!

We’re growing, and if you feel you don’t quite fit in at your current agency, give Michael Coory a call on 027 917 9000 for a confidential chat.

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